#Canari sportswear full#
“In the coming spring months, we’re going to get organized to where we anticipate a full trade introduction, re-emergence and re-launch at Interbike next year and not before. “We’re not going to bring anything back immediately,” Johnston said.
He said the company will explore both domestic and off-shore manufacturing for Shebeest. It will be different fabrics, different factories-these are two different lines of products,” Johnston said. “We don’t anticipate having the same factories making the products. Though the brand will share some of the back end operational support with Canari, on the product design, development and production side, the brands will be clearly differentiated. The goal, Johnston said, is to re-launch Shebeest and a full product line by fall. That will involve hiring staff to key positions, including brand management. The company is in the process of creating a business structure for Shebeest. “One thing it missed was solid operational support. “Our network of both domestic and international manufacturers and sourcing, our distribution capabilities and our consistency on making sure we fulfill orders, all that has limited Shebeest’s opportunity is a thing of the past,” he said. Under Veltec, Shebeest had lost considerable marketshare due to delivery and fulfillment problems. Johnston said that Leemarc will invest in the brand to rebuild it in the marketplace.
Sales of women’s apparel haven’t been as strong as men’s or custom apparel for Canari.
“The brand has tremendous loyalty from a very devoted, consistent consumer base out there.”īuying Shebeest allows the California apparel company to better reach women, a consumer segment that has somewhat eluded it. “We’re really excited about the acquisition,” Johnston said. Veltec, which previously owned Shebeest, had made public its intent to sell the brand in the summer when it announced that it was going out of business (See related story). The company did not disclose the purchase price, but the Leemarc's James Johnston did say the deal was in the works for a few months.
0 kommentar(er)
